With nearly 22 years of fruitful clinical experience, I am convinced that the initial positive impressions formed during the first communication between a doctor and a patient can impact the subsequent development of medical processes as significantly as high-quality medications, modern equipment, a safe environment, and the expertise of the medical staff. Personal satisfaction is an essential component of achieving the best treatment outcomes, particularly in oncology and oncoplastic breast surgery.
Empathy, trust, and respect between the doctor and patient largely depend on the doctor’s communication skills, though other, less subjective factors can also play a role.

In traditional, multi-specialty medical institutions, common issues include appointment scheduling errors, inefficient service timing, prolonged waiting for various medical procedures, unnecessary bureaucracy, and more. These seemingly minor obstacles can further aggravate patients already in a stressful state, causing feelings of vulnerability and disappointment.